The Healthy Back Bag® was launched in the USA, the design was patented in 1995, and winged its way across the Atlantic in 2004. Since then the brand has gone from strength to strength and the Healthy Back Bag is now sold worldwide.
So what has made these quirky bags so interesting to consumers and retailers alike? The answer to that is three-fold:
- The Healthy Back Bag is unique; in its shape, in its intelligent pocketing, in its extraordinary variety.
- Our customers are loyal, coming back time after time to add to their HBB collection.
- Every Healthy Back Bag is amazingly comfortable, combining in equal measure, versatility, practicality and style.
The Healthy Back Bag came about as an answer to a question that still plagues women all over the world “where can I get a shoulder bag that isn’t going to kill my back?”
“We are delighted to be part of The Outdoor Guide and to showcase some of our innovative products kindred to the TOG community.
Not everyone wants to wear a fitted backpack every day. And so The Healthy Back Bag was born and through the collaboration of a designer leather craftsman, a doctor and a chiropractor, men and women alike now have a fashionable functional alternative to a backpack or single strap bag.
We love hearing from you, so please do get in touch with any comments or questions!”
TOG Says …
The Healthy Back Bag was used by Julia Bradbury’s father when they were filming for her new ITV walking series in one of their favourite locations… Derbyshire.
“It is a comfortable, practical bag that can be worn whether you are walking in town or in the beautiful countryside.”
Ramblers Worldwide Holidays put together a first time opportunity to walk and talk with Julia Bradbury. As part of a luxurious 4 day walking holiday experience Julia joined the group on their last day in the South Downs as seen in the popular television programme ‘Best Walks With A View’.
In the evening each guest received a Healthy Back Bag filled with goodies, including a personalised signed copy of Julia’s new book ‘Unforgettable Walks’.
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Why Are We Healthy?
The Healthy Back Bag’s teardrop shape distributes weight along the length of the back rather than pulling from one point on the shoulder. The more places a bag touches the body when it is worn, the lighter it feels thus encouraging good posture. There are no rigid bits in or around The Healthy Back Bag, it moulds to the shape of the body, which combined with a non-slip strap ensures that the bag both contours to the back and stays on the shoulder, however a person chooses to wear it.
It all began back in 2006 on the Phi-Phi islands in Thailand. Friends since university, Dan and Joel, decided to travel for six months on an epic beach, boat, surf and diving holiday. For weeks they fought to keep their iPods, phones, cash, passports and important stuff dry. And that’s when it struck them; what they needed was a functional waterproof bag that could protect their things without slowing them down.
Back home, even before the tans had faded, they were researching, designing and producing their first waterproof prototypes – the perfect dry bags and their first OverBoard products.
The response from friends, family and a growing band of customers was extraordinary so the range just had to grow. More colours, sizes and individual water-tight protection followed, defending everything from phones and iPads to emergency supplies from water, snow, dirt and sand.
Fast forward to today, we are the leaders in waterproof bags and cases with customers and distributors in over 70 countries across the globe. Sure, it’s been hard work – but there are perks, not only do we lab test everything, products like ours need to face real life situations, ideally with the sun beating down, and somebody has to do it.
Wherever you go, whatever you do, there’s an OverBoard 100% waterproof product for you.
Non-slip strap, body-hugging contours, sizes to fit all and multiple ways of wearing make this the most comfortable bag you’ll ever own…
The more places a bag touches when you wear it the lighter it feels, and that’s the secret. The Healthy Back Bag moulds to the contours of your spine, distributing weight evenly across the back. So no pulling, no straining, no crooked necks or uneven shoulders…
It’s amazing how many things get lost in the average shoulder bag. Every HBB has clever pockets! Intelligently designed inside and out, meaning your stuff is organised, weight is distributed around the bag and frustrated rummaging is a thing of the past.
The Healthy Back Bag is unique. The teardrop shape distributes weight along the length of the back rather than pulling from one point on the shoulder. The more places a bag touches the body when it is worn, the lighter it feels thus encouraging good posture.
There are no rigid bits in or around The Healthy Back Bag, it moulds to the shape of the body, which combined with a non-slip strap ensures that the bag both contours to the back and stays on the shoulder, however a person chooses to wear it.