The Outdoor Guide Foundation

We’re raising £1,000,000 to provide Primary Schools with outdoor clothing & wellie boots over the next six years to enable children to learn about & enjoy the outdoors.



The Outdoor Guide Foundation is a charitable scheme championed by Gina Bradbury Fox, her sister outdoor television presenter Julia Bradbury and The Outdoor Guide. Government figures show there are over 20,000 Primary Schools in the UK of which a number of families do not have easy access to the right gear to enjoy the outdoors. Our aim over the next six years is to donate at least 10 waterproof suits and wellies to these UK schools.

The Outdoor Guide is a free online hub for all things walking in the UK, co-founded by the sisters. The site provides suggested walking routes along with recommendations for places to visit, experience, eat, drink and sleep along the way.

Gina Bradbury Fox
Gina Bradbury Fox

Our aim is to encourage people of all ages to get outside and enjoy the natural wonders that are all around us. The Outdoor Guide Foundation is dedicated to many new outdoor enabling initiatives – the first being The Waterproof and Wellies Project for Primary School children, the future generation who need to experience, understand and protect nature.

We want to see people getting outside and enjoying the natural wonders that are all around us.

That’s why The Outdoor Guide Foundation will be dedicating itself to many new outdoor enabling initiatives – the first being The Waterproof and Wellies Project – supported by the CBeebies Television presenter Gemma Hunt.

Waterproof and Wellies Project Launch

On the 30th of March 2021, the Waterproof and Wellies project officially launched. It is the flagship initiative undertaken by The Outdoor Guide Foundation, a not-for-profit organisation dedicated to making the outdoors more inclusive.

Waterproof and Wellies Kit

The Waterproof and Wellies project is the flagship initiative from The Outdoor Guide Foundation. We are passionate about promoting the benefits of getting outdoors, but it has become clear to us that this is not possible for children who don’t have the correct outwear.

That is why we have launched this project, which aims to donate 10 Waterproof and Wellies kits to every primary school in the UK. Gina Bradbury, MD of The Outdoor Guide, has negotiated with respected outdoor wear suppliers to provide these kits at cost price.

These kits, at the cost price of £25, are also be available for purchase by parents from participating schools using a special code. Simply enter the code given to you by the school and select the correct size for your child. Once we have received your payment the kit will be sent to you.

You can also donate to the fund which will help provide other schools with Waterproof and Wellies kits here.

Thank you for supporting the Waterproof and Wellies project! Happy walking!

Enter the code given to you by the school and select the correct size for your child.
5% of all proceeds from sale of these bags goes toward funding the Waterproof and Wellies project
TV Presenter Gemma
TV Presenter Gemma
TV Presenter Gemma

Gemma Hunt, mother of a four year old daughter and outdoor enthusiast, is already supporting The Outdoor Guide Foundation. She has presented a huge variety of programmes and has hundreds of live hours of TV experience presenting magazine shows, links and hosting coverage from live events. Straight after university she joined CBBC as one of their live on-air presenters working on CBBC1, 2 and then on the CBBC Channel for over four years. Your kids might recognise her from the hit game show ‘Swashbuckle’, which she has presented for 7 seasons.

Why now?

During the global pandemic it became clear that we are facing a major health problem, The World Health Organisation has warned of a looming global mental health crisis as a result of Covid-19. ( 1) In regards to young people:

  • 1 in 10 school children have a diagnosable mental health condition.
  • 75% of all mental health problems are established by the time someone is 18.
  • 75% of young people who are experiencing mental health problems aren’t receiving any treatment.

Why get kids outside?

  • Educational benefits include an increase in concentration, hand-eye coordination and fine motor skills as well as self-awareness and improved sleep, which in turn leads to better behaviour.
  • Isolation is a big problem with young people and the outdoors allows for them to work together and develop emotionally, increasing social interaction and empathy.
  • The Children’s Society says that spending time outdoors and in nature enhances a young person’s short and long-term wellbeing. It is also known to improve mental development and personal fulfilment.
  • Mind says that there are huge health benefits in all age ranges including a reduction in anger, stress, anxiety and an increase in physical fitness as well as a sense of balance and personal awareness.

Child Poverty

  • In the United Kingdom in 2018-19 there were 4.2million children living below the poverty line.
  • That’s the equivalent of 9 children in every class of 30 children.
  • Children from black and minority ethnic groups are more likely to be in poverty – 46% are living in poverty compared to 26% of children in white British families.
  • 72% of children who are growing up in poverty live in a household where at least one person works

How The Outdoor Guide Foundation will help?

Anecdotally we have found that one of the reasons children aren’t getting outside is that they don’t have the appropriate clothing to wear – especially for wet weather.

Chris Rowley, a teacher from the West Pennine Moors told us:

“Currently, we plan ahead and text parents to bring in suitable kit; this has drawbacks as kit is forgotten, or inappropriate for that day’s weather etc. It would be so nice to be able to grab 30 kits straight off the shelf and go out into the countryside at a moment’s notice. The issue is how we would fund purchasing 30 kits. Sadly, as a small school, funding is extremely tight and we only have a limited number of children who have PP funding.”

We’re not talking about anything technical – a pair of wellington boots, waterproof jacket and trousers and you’re ready for anything. We have been negotiating with suppliers and have the support of Dunlop, to find a cost effective way of making these kits available.

Julia Bradbury says,

“ I am thrilled to be supporting this and encouraging more children to get outside in all weathers! These packs have been sourced as the basic gear that will allow children to have wonderful outdoor experiences, whatever the weather.”

Why do we need your support?

We know there are many families across the UK living on or below the poverty line for which buying outdoor gear would simply not be possible. These are the families we need your help to support. By donating today you will enable us to provide a minimum of 10 kits to Primary Schools across the UK so kits are available to be used by the children who otherwise wouldn’t have access to them.

For some parents – the cost of this kit is affordable and for those parents we will be selling the kits via The Outdoor Guide website at cost price with a special code provided by the school.

How Your Valuable Support Will Help:

  • £25 – will buy and deliver 1 complete kit to a school.
  • £250 – will buy and deliver 10 complete kits to a school.
  • £1,000 – will buy and deliver 40 complete kits.
  • £10,000 – will provide kits for schools you choose in a specific area.

Thank you for your time, do not hesitate to contact us to find out more.