Rockfish wellies was founded by Jules Aldred in 2008. Working from her beautiful coastal farmstead in the English countryside of Cornwall.

Inspired by the rural life and a good dollop of Brit fashion culture, Jules designed the first Rockfish wellington boots, the Original Matt ladies wellies, to withstand the everyday rigors of equestrian life when not wearing riding boots!

Rockfish women’s wellies now attracts global attention and has enjoyed huge success, particularly in Asia, South Korea, and Japan. Rockfish wellington boots continues to trail blaze into the International market selling across America, UK and due to launch into Australia, New Zealand and South America.

“My Rockfish wellies are always in the boot (no pun intended) of my car and glam up any outdoor occasion from farm to filming.”

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Message to TOG

“We are delighted to be part of The Outdoor Guide and to showcase some of our innovative products to the TOG community.

Rockfish wellingtons is the Brit cool affordable luxury independent label, and fits well into the middle retail space, delivering high-end quality, style and wearable designs that will prove to be your favourite rain boots and MADE TO LAST!”

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Brand Story

Rockfish wellies was founded by Jules Aldred in 2008. Working from her beautiful coastal farmstead in the English countryside of Cornwall. Inspired by the rural life and a good dollop of Brit fashion culture, Jules designed the first Rockfish wellington boots, the Original Matt ladies wellies, to withstand the everyday rigors of equestrian life when not wearing riding boots!

Rockfish wellingtons is the new Brit cool affordable luxury independent label, and fits well into the middle retail space, delivering high-end quality, style and wearable designs that will prove to be your favorite rain boots.

Today Rockfish has crossover appeal as a lifestyle brand for the more fashion conscious wearer. Rockfish sits in the affordable luxury retail space and coupled with its label of being the emerging fresh British savvy brand, Rockfish provides a very attractive alternative to some of the more expensive waterproof boots brands whilst still providing high-end quality.

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