Hi, I’m Victoria, a 52-year-old mother to three incredible individuals – Alex, James, and our beloved furry companion, Monty. Our family’s love for the great outdoors knows no bounds. About 90% of our cherished family photos feature us exploring nature during walks or camping weekends.


My husband is a true hill walking fanatic, and we seize every opportunity to escape to the Highlands of Scotland, immersing ourselves in its breath-taking beauty. As for me, I find joy in crewing with the local sailing club, relishing the serenity of the sea loch. Little did I know that my passion for nature and my background in marketing would intertwine in a profound way.

For over 20 years, I worked in marketing for a multinational consumer goods company, focusing on making prominent brands more environmentally sustainable.

I delved into the intricacies of developing products that prioritise sustainability by reducing water content and minimizing plastic packaging.

This journey kindled a deep interest within me and expanded my understanding of how our everyday products can significantly reduce their carbon emissions during production and transportation.

Victoria Coe
Victoria Coe

Venturing Out:
After bidding farewell to corporate life, I became a consultant, aiding companies in their pursuit of sustainable product innovation. However, I grew disheartened by the lack of ambition and genuine desire to develop more sustainable alternatives displayed by these companies. Simultaneously, my frustration mounted as I noticed the staggering number of single-use plastic bottles my family was consuming and subsequently recycling.


The Plastic Problem:
Driven by curiosity, I delved deeper into the issue and uncovered a dismaying truth: only 9% of household plastic waste is effectively recycled, leaving the majority to contribute to plastic pollution, be exported overseas, or incinerated, thereby exacerbating carbon emissions. These revelations compelled me to take action.

KinKind: A Solution for Change:
Motivated by my yearning to make a tangible difference, I harnessed my skills and expertise to create KinKind. KinKind is dedicated to eliminating plastic packaging from family bathrooms across the UK. Our mission is to provide people with accessible and sustainable alternatives that seamlessly replace plastic-packaged products, all without compromising on performance or experience. By offering simple, plastic-free swaps, we empower households to make more sustainable choices.

The Power of Sustainable Choices:
Through KinKind, I aim to empower individuals and families to embrace a more sustainable lifestyle. By choosing KinKind’s eco-friendly alternatives, we can collectively reduce our reliance on single-use plastics and contribute to the preservation of our planet’s natural beauty. Together, we can make a lasting impact and inspire others to join us on this journey towards a greener and more sustainable future.


As an outdoor mumpreneur, I find immense fulfilment in merging my love for nature with my passion for sustainability. KinKind represents my commitment to creating a world where eco-conscious choices are not just a trend but a way of life. Let’s embrace the outdoors and protect the planet we call home.

Blog Author: Victoria Coe