As the national tourism agency – a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS), VisitBritain/VisitEngland* plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy.
Working with a wide range of partners in both the UK and overseas, our mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and to develop world-class English tourism product to support our growth aspirations.
Developing world-class English tourism product
Our VisitEngland activity is focused on the development and delivery of the Discover England fund, announced by the Government in November 2015, which aims to drive inbound visits and spend and support the domestic market through the delivery of world-class, stand-out, bookable tourism products.
Meanwhile, VisitBritain’s extensive network connects us with a global audience across four regions – Europe, the Americas, Asia, China and North East Asia – serviced by offices around the world.
We implement differentiated marketing strategies to maximise return in all of them. These strategies are based on our customer insight, our knowledge of the barriers to inbound tourism growth and our solutions for addressing them. Read more here.
*VisitBritain/VisitEngland are legally constituted as the British Tourist Authority (BTA) under the Development of Tourism Act 1969
“Nobody could be disappointed when they visit our beautiful country. It gives me enormous pleasure to be one of the key ambassadors of our great outdoors.”