KeepCups mission is to encourage the use of reusable cups. We do this by delivering sustainably made products that are fit for purpose in the context of a positive global campaign that strives to make a difference to how we think about convenience culture.
We want to create a global brand and to be one of the organisations that kick started the demise of the disposable.
Through the widespread sales of KeepCup we want cafes to lift reuse rates to 40% reusables in the “to go” environment. Implicit in this objective is the knowledge that brand in hand is the most effective way to drive reuse behaviour.