WE ARE MORE THAN A WEBSITE.
THE OUTDOOR GUIDE ‘TOG’ IS A KNOWLEDGE BASE WITH HEART, HOPE, AND HAPPINESS AT ITS VERY CORE. JOIN US!

We are a leading voice in the outdoor community, sharing inspirational stories, knowledge and an abundance of mapped walking routes; we offer our top tips on places to eat and sleep, along with venues and awesome views to visit.

BUT it doesn’t end there! We talk about the best kit for all manner of outdoor activities, PLUS our new health and wellbeing section that aims to enhance lifestyles and embrace the brilliance of nature.

Born out of the love of the great outdoors, Julia Bradbury and her sister, TOG CEO Gina, have fused their genuine passion with the continual pursuit of finding the best outdoor businesses to showcase to the TOG community, fans and followers.

If you’re into WALKING, let’s get TALKING

The Outdoor Guide
Gina X
Walk Yourself Happy
Julia Bradbury x

JOIN US!

We are on the hunt for like-minded businesses, large and small; if you’re an independent, we want to shout about you from the hilltops! If you’re a global brand with sustainability in your veins, lace up your boots and let’s go places together!

THE TOG COMMUNITY IN 2023 …

We have a highly engaged Newsletter Audience of 37,000 with an open rate of 25-35%.

Social following of over 41,000 across five platforms, and so far in 2023 [August], over 250,000 users of a broad age demographic have visited our site. We are relevant to current and future audiences in the outdoors, leisure, environmentally conscious and sustainability spaces.

WHY WE MATTER!

There has never been a better time to be involved; we are a home for Vitamin N.ature lovers, and we wish to unlock the opportunity that the outdoors provides for all. That’s why we set up The Outdoor Guide Foundation and you can make an impact by becoming a TOG Partner.

Join our partner community, and you’ll be in good company! The National Trust, Land Rover, The Camping & Caravanning Club, and Challenge The Wild, to name a few!

Partner Pack
partner PACK

“Our relationship with The Outdoor Guide has developed through the team’s insight into how we operate and what we offer. It’s great to work with people whose company we enjoy and whose professionalism in delivering what we need is unmatched. Team TOG complements the practical work done by other parties through their sustained drive to promote the area in which we’re based and their
ability to inspire potential visitors.”

COTTAGE IN THE DALES

Be a TOG Friend From £60*

Strategy Overboard

WHAT IT MEANS TO JOIN:

Whoop, you’ve done it; you own an independent business! Now come and showcase your brand onTOG.
We want to help build your profile, and we can start by designing you a page on our site!

‘Every picture tells a story’ ain’t that the truth! we’re giving you four frames to share yours.

Strategy

Are you a wordsmith? Sharpen that pencil we need 300 from you; give us your most upbeat description of the work you do, the product you make or why Toggers should stay with or visit your business. Have an affiliate link, great, we will help you build sales.

Do you love Youtube we will embed that as well. We want to shout about you on our socials, so send us your deets, we want to share the love! Our social channels are ready to welcome you to the TOG community.

Brand image: you’ll be on at least 20 of our walk pages. Want to feature in our newsletter; what shall we talk about? Let’s make it fun!

Want others to feel good about the outdoors?
The Outdoor Guide Foundation will donate 10 sets of waterproof jackets, trousers and wellie boots to the local state primary school of your choice.

Click here to view an example template.

*Monthly Fee, Paid Annually

Become a TOG Partner From £125*

Strategy Love2Stay

A TASTER OF THE BENEFITS:

You get to be part of the TOG community!
A dedicated Brand page, so get ready to amplify to our outdoor community
A picture says a thousand words‘, you get eight opportunities to get your brand in focus.

Strategy

Back to words! you get a minimum of 300 to describe your business or
fabulous well-being activity! Want to shout about your range of latest life-enhancing tech, Walking gifts or place to stay? We will build those pages, too!
That’s a whopping nine optimised pages in total.

Give us your latest Youtube or Vimeo and we will embed that as well, We want to shout about your socials, so send us your deets, our Toggers can click right through to your profile. Brand image: you’ll be on at least 100 of our walk pages. We love to celebrate our partners and their teams; we want to share the love! Our social channels are ready to welcome you to the TOG community.
We have lots of Opportunities for you to feature in our newsletter; let’s tell a story and share tips, tricks and must-dos.

Here’s the really heart warming stuff ..
The Outdoor Guide Foundation will donate 20 sets of waterproof jackets, trousers and wellie boots across two local state primary schools of your choice.

Click here to view an example template.

*Monthly Fee, Paid Annually

Julia Bradbury Your Brand Ambassador

Strategy Julia

Julia Bradbury is a well-loved television presenter, author, nature advocate, charity campaigner and cancer thriver. She is best known for turning her lifelong passion for walking into prime-time TV, with shows including: Britain’s Best Walks, Cornwall and Devon Walks with Julia Bradbury and Wainwright’s Walks in the Lake District.

She started her career as a show business reporter for breakfast television in Los Angeles, coming home to help launch Channel 5 in the UK.

A key member of the presenting team that made Countryfile into one of the most watched factual programmes on BBC1, with millions tuning in on Sunday nights, and has fronted other flagship shows, including Top Gear and Watchdog. In recent years, she has also taken on a creative role, co-developing new series, as well as appearing on screen.

Julia’s family has connections with Ireland, Rutland and Greece. She was born in Dublin and grew up in Sheffield, which is where she was introduced to walking and the power of the great outdoors by her father, Michael. He would take her roaming across the Peak District, igniting a passion that remains to this day.

FOR BRAND AMBASSADOR CONVERSATIONS PLEASE CONTACT:

Gina@theoutdoorguide.co.uk

Audience Snapshot 2021-23

GENDER DISTRIBUTION:

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AGE DISTRIBUTION:

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DOMINATING COUNTRY: UK

UK

UK DISTRIBUTION:

UK Nations
Our Strategy

INTERESTS:

  • List

    Food &Dining/Cooking Enthusiasts/30 Minute Chefs

  • List

    Lifestyles & Hobbies/Green Living Enthusiasts

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    Sports & Fitness/Health & Fitness Buffs

  • List

    Lifestyles & Hobbies/Outdoor Enthusiasts

IN-MARKET SEGMENT:

  • List

    Travel/Trips by Destination/Trips to Europe/Trips to the UK

  • List

    Travel/Hotels & Accommodations

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    Apparel & Accessories/Women’s Apparel

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    Apparel & Accessories

Julia Bradbury - Brand Ambassador

If you would like to get on board please get in touch …

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