Founded by former journalist and TV exec, Simon London, KidRated launched in June 2014, and has been growing ever since. The simple idea struck Simon after a holiday in Egypt, during which Elliot, his 10-year- old made a video review of the hotel, which they put on YouTube. It was only really meant for Elliot’s grandparents, but on returning to the hotel a year later, they were astonished to find many kids not only recognised him, but their parents had booked the hotel based on his review. Eighteen months later Simon left his job at the BBC and threw all his time (and savings) into making KidRated a reality.
“It was like a bolt of lightning”, says Simon “Parents need ideas and inspiration for things to do with their kids, while kids need reassurance from their peers that it’s going to be great. So why not create a site that combines the two? Every parent knows, if your kids are happy, everyone’s happy. Get that bit right and you’re on to a winner.”
KidRated works in lots of ways …