WE ARE MORE THAN A WEBSITE.
THE OUTDOOR GUIDE ‘TOG’ IS A KNOWLEDGE BASE WITH HEART, HOPE, AND HAPPINESS AT ITS VERY CORE. JOIN US!

We are a leading voice in the outdoor community, sharing inspirational stories, knowledge and an abundance of mapped walking routes; we offer our top tips on places to eat and sleep, along with venues and awesome views to visit.

BUT it doesn’t end there! We talk about the best kit for all manner of outdoor activities, PLUS our new health and wellbeing section that aims to enhance lifestyles and embrace the brilliance of nature.

Born from a deep love of the outdoors, Julia Bradbury and her sister, TOG CEO Gina, have built a passionate community that trusts TOG for authentic recommendations and expert storytelling. Through a curated mix of content, collaborations, and commercial partnerships, we bring brands to life in ways that truly resonate with our audience.

If you’re into WALKING, let’s get TALKING

THE TOG COMMUNITY IN 2025

We have a highly engaged Newsletter Audience of almost 40,000 with an open rate of 30-38%.

Our social following is over 41,000 across five platforms, and in 2024, over 300,000 users of a broad age demographic visited our site. We are relevant to current and future audiences in the outdoors, leisure, environmentally conscious, and sustainability spaces.

The Outdoor Guide [TOG] is a thriving community hub for adventure lovers, walking enthusiasts, and wellness-seekers. TOG is more than just a digital platform; it’s a trusted space where nature inspiration meets exploration. We share breathtaking routes, expert outdoor advice and reveal the best-kept secrets of the great outdoors, helping our engaged community discover the very best places to walk, eat, sleep, and experience nature at its finest.

We are a go-to source for trusted gear recommendations, wellness insights, and exclusive partnerships that enhance the outdoor lifestyle. Whether it’s the best waterproofs for a weekend hike or a stay at a hidden gem of a retreat, we guide our audience to choices that truly enrich their adventures.

Why Partner with TOG?

This is your opportunity to connect deeply with our audience, maximising visibility, building trust, and driving meaningful engagement. Whether you’re a premium outdoor brand, a sustainable travel company, an independent hotel, a B&B or a wellness-focused business, TOG is your gateway to an audience that lives for the outdoors.

“Our relationship with The Outdoor Guide has developed through the team’s insight into how we operate and what we offer. It’s great to work with people whose company we enjoy and whose professionalism in delivering what we need is unmatched. Team TOG complements the practical work done by other parties through their sustained drive to promote the area in which we’re based and their
ability to inspire potential visitors.”

COTTAGE IN THE DALES

Be a TOG Friend From £60*

WHAT IT MEANS TO JOIN:

Whoop, you’ve done it; you own an independent business! Now come and showcase your brand on TOG.
We want to help build your profile, and we can start by designing you a page on our site!

‘Every picture tells a story’ it’s true! We’re giving you four frames to share yours.

Strategy

Are you a wordsmith? Sharpen that pencil we need 500 from you; give us your most upbeat description of the work you do, the product you make or why Toggers should stay with or visit your business. Have an affiliate link, great, we will help you promote your brand..

Do you love YouTube we will embed that as well. We want to shout about you on our socials, so send us your details, we want to share the love! Our social channels are ready to welcome you to the TOG community.

Brand image: you’ll be on at least 20 of our walk pages. Want to feature in our newsletter; what shall we talk about? Let’s make it fun!

Click here to view an example template.

*Monthly Fee, Paid Annually

Become a TOG Partner From £145*

A TASTER OF THE BENEFITS:

You get to be part of the TOG community!
A dedicated Brand page, so get ready to amplify to our outdoor community
‘ A picture says a thousand words‘, you get eight opportunities to get your brand in focus.

Back to words! you get a minimum of 600 to describe your business or
fabulous well-being activity! Want to shout about your range of latest life-enhancing tech, Walking gifts or place to stay? We will build those pages, too!
That’s a whopping nine optimised pages in total.

Give us your latest YouTube or Vimeo, and we will embed that as well; we want to shout about your socials, so send us your deets, and our Toggers can click right through to your profile. Brand image: you’ll be on at least 100 of our walk pages. We love to celebrate our partners and their teams; we want to share the love! Our social channels are ready to welcome you to the TOG community. We have many opportunities for you to feature in our newsletter; let’s tell a story and share tips, tricks and must-dos.

Click here to view an example template.

*Monthly Fee, Paid Annually

Julia Bradbury Your Brand Ambassador

Julia Bradbury is a well-loved television presenter, author, nature advocate, charity campaigner and cancer thriver. She is best known for turning her lifelong passion for walking into prime-time TV, with shows including: Britain’s Best Walks, Cornwall and Devon Walks with Julia Bradbury and Wainwright’s Walks in the Lake District.

She started her career as a show business reporter for breakfast television in Los Angeles, coming home to help launch Channel 5 in the UK.

A key member of the presenting team that made Countryfile into one of the most watched factual programmes on BBC1, with millions tuning in on Sunday nights, and has fronted other flagship shows, including Top Gear and Watchdog. In recent years, she has also taken on a creative role, co-developing new series, as well as appearing on screen.

Julia’s family has connections with Ireland, Rutland and Greece. She was born in Dublin and grew up in Sheffield, which is where she was introduced to walking and the power of the great outdoors by her father, Michael. He would take her roaming across the Peak District, igniting a passion that remains to this day.