ethy is a community of 200+ responsible brands and 12,000+ individuals in the UK, working together to drive out greenwashing and take action for a more sustainable future.

Our mission is to help brands foster transparency and trust when communicating sustainability, in a way that resonates with the increasing number of people now looking to buy in line with their values. Our verified ecolabelling solution helps brands proof-back their claims and communicate them in a clear and engaging way, driving informed buying choices.

“We’re thrilled to be partnering with The Outdoor Guide and as we thoroughly value its mission to inspire individuals to experience the outdoors, and champion health and wellness. The array of knowledge and guidance the platform offers is exceptional and the sheer impact that The Outdoor Guide Foundation has had is truly commendable. Being that sustainability is at the heart of what we do here at ethy getting to work with companies that value people and the planet such as The Outdoor Guide is a pleasure for us and with this partnership we can’t wait to create an even greater impact.”

TOG Says ...TOG Says …

“We all have a duty of care to protect the planet for future generations – that includes being mindful of the products we buy and use. We’re delighted to be working with ethy and their community to support a sustainable future for all.”